- The transaction ensures the continuity and growth of Educamos, which will be integrated into Sdui Group, a leading provider of digital solutions for the education sector in Europe.
- With this acquisition, Sdui strengthens its presence in Spain and Latin America, adding Educamos to its existing Spanish entity, Additio App.
- SM will focus its efforts on its core business—publishing and education—with the aim of strengthening its growth strategy and developing school services.
SM and Sdui Group, a leading European EdTech company specializing in digital solutions for the education sector, have reached an agreement under which ownership of Educamos, SM’s comprehensive digital management platform for educational institutions, will be transferred to Sdui Group.
For Sdui Group, the acquisition of Educamos means expanding their market presence in Spain and Latin America by adding Educamos to their existing Spanish entity Additio App. The combination of Additio App and Educamos brings together two companies with deep knowledge of the educational market. By uniting the strengths of both platforms, the companies are committed to serve the educational community with superior and innovative products.

“SM has delivered great value to schools with Educamos. With this transaction, we guarantee its continuity and evolution in the hands of a specialized partner with technological capacity and international experience to drive its future development. This decision also allows us to strengthen our strategic focus on the editorial and educational fields, where we see significant opportunities for growth and improvement in school services”
José Manuel Cidad, Executive President of SM
Sdui Group, headquartered in Koblenz (Germany), has established itself as one of the fastest-growing EdTech companies in Europe. Founded in 2018, it now has a team of more than 230 professionals and is serving more than 22,000 educational institutions.
Sdui Group is a leading provider of solutions to accelerate the digitalization of educational institutions. Their offering includes digital products for administration, communication, academic management, and scheduling. The group has vast experience in successfully adding new companies, as proven by the previous acquisition of Additio App (Spain), Pupil AG (Switzerland), Fox Education (Austria), and Konecto (Belgium).
“We are very excited to welcome Educamos to Sdui Group. Our mission is to support the digital transformation of the education sector in Spain and Latin America, and we are convinced that this addition will strengthen our ability to help more educational institutions improve their management and communication”
Daniel Zacharias, CEO Sdui Group.
SM and Sdui Group are committed to remain a close partnership going forward and are already working on future projects that allow both sides to combine their capacities and experience to support the educational communities in Spain and Latin America even better.
About SM
SM is an independent Spanish cultural and educational project with a presence in Latin America and two fully integrated areas of activity: the business activities of SM companies and the social work of the SM Foundation.
With its own business model and an identity focused on the common good and caring for its stakeholders, SM—with almost 90 years of experience—is today a leader in the textbook and educational services industry, as well as in children’s and young adult literature and religious publications. For its part, the SM Foundation, which is ultimately responsible for all the activities of the group’s companies, is present in the educational and cultural world in a different way: by allocating the profits generated by the business activity to improving the quality of education and educational equity in society, particularly in the most disadvantaged contexts.
About Educamos
Educamos is Spain’s leading digital education platform, with over three million users and more than 1,500 educational centres, responding to the current challenges facing schools.
It facilitates access to educational content and resources from any device: it connects all stakeholders and responds to all the management and organisational tasks of a centre. In the management sphere, it also promotes a culture of data, providing strategic, real-time knowledge of the performance and quality of results within the educational community.
Questions or requests for additional information should be addressed to: [email protected]
About Sdui Group
Founded in Germany in 2018, Sdui Group is a leading European provider of cloud-based software for digital administration and communication for educational institutions.
The group supports governments, school authorities, and individual institutions in their digitalisation effort, focusing on innovative solutions for schools and pre-schools.
Sdui Group’s suite of tools includes messaging, attendance management, scheduling, grading, and more, making everyday school workflows simpler, more secure, and more effective. The company is based in Koblenz, Germany and currently employs around 230 people based in several European countries.
Questions or requests for additional information should be directed to: [email protected]